Lovely Nicky from Three Bears Bakery (formerly Little Love Bakehouse – check out her Instagram account here) contacted me, after seeing my brand design and website work on Instagram. (Check it out here!)
Nicky’s philosophy is to use locally-sourced ingredients in order to sell sweet goodies to anyone who may enjoy them!
The brief for the brand design (rebrand!) was a simple and effective logo, preferably circular to fit on labels for Nicky’s cake jars. She wanted a minimal and modern design which is to be bold and clear, a design which invokes thoughts of a friendly and approachable small business.
I came up with three main concepts, each with three variations including layout, typefaces and colour palettes so Nicky had plenty of options!
Nicky selected the design which is of three little hand-illustrated cheeky bears – each with their own personalities; highlighted by their different expressions. I like to think they look a little sheepish after having eaten all of the cakes!
The colour palette is super pretty. Not straying too far from real life brown bears; Nicky’s bears are a taupey mink and the business name is featured on a duck egg colour block.
I LOVED working on this design – it really stretched my skills as an illustrator as Nicky said she wanted a little rustic twist!
I can’t wait to help Nicky develop her brand – especially ordering some transparent stickers for her cake jars! Which I will get to see for myself in no time as Nicky plans to seek her treats online in the near future so I’ll be able to order some!