My friend Dan and his family have very recently taken over a local coffee shop. And they asked me to rebrand it for them!
Taking their new business name from a 1940s French novel, The Blue Bicycle, the brief was to recreate the Peggy Porschen (a cake bakery in London with the prettiest bike stationed outside!) bike – but in blue!
The family liked a variety of typefaces so we played around a bit and eventually went for, as Dan put it, this ‘squiggly’ one!