It’s not as tricky as it sounds – I promise! But I will be honest… it’s not the most exciting element of your website! Having said that, putting in some designated time and effort, you will be sure to see results in your website’s search engine rankings for specific key words/search terms.
What is the fudge is SEO?
Search Engine Optimisation (SEO) is basically using organic and best-pratice techniques to ensure your website can be read and ranked well by Google. Other search engines have different methods but as Google holds 88.47% of the global search engine market share (April 2019), I follow their guidelines.
How does it work? The boring bit…
Basically, key words (words you’d like potential customers to type into a search engine to find your website), are utilised throughout your website to make it super clear to Google what your site is about.
Even with Google’s changing algorithms, key words are still a major player regarding Search Engine Optimisation. Therefore, I may make suggestions to amend your content (without changing its meaning), incorporating agreed keywords to improve your website’s rankings in search results.
Original, well-written copy is essential (which is why it’s great to have a blog – it’s easy to create new and organic content regularly on your website) but other tricks can be used such as setting up simple and clear page and site architectures and adding internal page links. Updating meta data on pages, posts and images is also another method (this is the site title and description when you see search engine results). This is a lot of work, especially on an ecommerce website, as each product page will have to be configured. Within the cost of the website, I will update these settings for the products uploaded onto the website and will provide instructions of how you can do the same for any remaining products.
How can we track website traffic?
A website analytics plugin can be integrated into your website so you can track who goes where – and when! Only you will see this when you log into the ‘back end’ of your website; this will not be visible to website visitors.
You can monitor the number of visits, page views, search engine referrals and top pages visited, within adjustable timeframes on a simple-to-use dashboard.
What I can do for you!
When I build a website, I create it with SEO in mind; therefore, when titling and structuring your pages, I will try to authentically incorporate your key words. I will ensure the meta title and description for each page and post is as well thought-out as it can be and I will populate all of the meta data for the images I integrate within your website.
On a monthly or quarterly basis I could do this for you (on any new content and images you upload onto your website) so you can focus the actual running of your business! I can also create content for your website by writing blog posts about company activities, industry news and product developments (for an additional cost).