It’s not as tricky as it sounds – I promise! But I will be honest… it’s not the most exciting element of your website!
What is the fudge is SEO?
Search Engine Optimisation (SEO) is basically using organic and best-pratice techniques to ensure your website can be read and ranked well by Google. Other search engines have different methods but as Google holds 91.79% of the global search engine market share (December 2016 – December 2017), I follow their guidelines.
How does it work? The boring bit…
Basically, keywords (words you’d like potential customers to type into a search engine to find your website), are utilised throughout your website to make it super clear to Google what your site is about.
Even with Google’s changing algorithms, keywords are still a major player regarding Search Engine Optimisation. Therefore, I may make suggestions to amend your content (without changing its meaning), incorporating agreed keywords (words you’d like potential customers to type into a search engine to find your website).
Original, well-written copy is essential but other tricks can be used such as creating and updating an XML sitemap (which essentially sends your website structure to Google), indexing and setting up a simple and clear site architecture and adding internal page links to increase your website’s search engine ranking. This is a lot of work, especially on an ecommerce website as each product page will have to be configured. Within the cost of the website, I will update these settings for the products uploaded onto the website and will provide instructions of how you can do the same for any remaining products.
How can we track website traffic?
A Google Analytics plugin can be integrated into your website so you can track who goes where – and when! Only you will see this when you log into the ‘back end’ of your website; this will not be visible to website visitors.
You can monitor the number of visits, page views, bounce rate (“percentage of visits in which users view only a single page of your site”**), organic searches (“when traffic originates from links in search results”**) and pages per visit, as well as language of user and country of user, within adjustable timeframes on a simple-to-use dashboard. If you have an existing Google account, this will be used to set up your Analytics account. If you don’t have a Google account, I can set one up for you.
** Google’s definitions
What I can do for you!
When I build a website, I create it with SEO in mind; therefore, when titling and structuring your pages, I will try to authentically incorporate your keywords. I will ensure the meta title and description for each page and post is as well thought-out as it can be and I will populate all of the meta data for the images I integrate within your website.
On a monthly or quarterly basis I could do this for you (on any new content and images you upload onto your website) so you can focus the actual running of your business! I can also create content for your website by writing blog posts about company activities, industry news and product developments.