My gorgeous friend Charlotte got in touch and asked if I would design a new logo for her.
Charlotte and I have worked together on her brand design, brand stationery, marketing materials and website since 2015. I can’t believe it’s been that long!
Whilst Charlotte’s original logo worked well for her when she started her business, she now has a clear direction for her company – with objectives, core values and ideal client – and wants her brand design to reflect this.
Charlotte requested that her new logo be minimal and sophisticated. She wanted a text-based logo with her name in a handwritten style typeface with a grey colour palette.
And this is what we came up with! What are your thoughts about a more clean style, text only design? Please email me to let me know!