So… how does brand design work? What’s the process? This process map illustrates each step. And the below describes each step… 1. Brand design questionnaire – This acts as my brief to design your logo. Questions include what kind of colour palette would you like, do you have any thoughts about typography and do you have any stylistic preferences –… Read More

In this series of articles, the subject areas of logo, identity and brand are explored. There is so much confusion regarding the varying meanings of logo, identity and brand – and how they connect. Many designers, authors and bloggers have had their say about what’s what…so I thought I’d have mine! So… what is a brand? Branding is the process… Read More

In this short series of articles, I will explain what the difference between logo, identity and brand is. This piece will focus branding identity. There is so much confusion regarding the varying meanings of logo, identity and brand – and how they connect. Many designers, authors and bloggers have had their say about what’s what…so I thought I’d have mine!… Read More