After building Niki’s blog website (read more here!), she then asked me to design a logo for her!
In her brand design questionnaire, Niki stated that she wanted a concept that was ‘friendly and approachable… with heaps of style’. She also wanted to have a logo and blog that ‘inspires people, that people enjoy reading and that brands look at think .. Yes, I would love to work with her’!
So… that’s what I did! A text-based (but with a floral motif element if Niki ever wants to use it!) design, which is delicate, sophisticated and minimal, means Niki can let her images do the talking! Having said that, the combination of a handwritten typeface with a bold sans-serif font is striking and effective.
Niki loves her logo and has already asked me to pop it on her blog! Please take a look: bloomingniki.co.uk.