Ami contacted me on Instagram and wanted a fresh, new look for her logo… and she wanted a hand-drawn heffalump illustration.
This was a little tricky for me because I haven’t done many one-line illustrations – particularly not animals! But I was so surprised about how much I loved the four concepts I created for Ami to select.
We refined this brand design and combined the illustration with a handlettered font and a simple sans-serif typeface.
I’m so excited to see how Ami showcases her new logo on social media, website and marketing collateral!